TOPIC DETECTION SYSTEM
Contextual classification technology is a major advantage in the real time bidding world. Our ability to accurately determine the topic of a page in milliseconds by just reading the content is something we pride ourselves on. It is this ability which powers our industry-leading brand safety technology, and which gives us unprecedented consumer targeting capabilities.
PAGE SCRAPING TECHNOLOGY
We have the ability to look at a page of content, never before seen, and determine within milliseconds what that page is about, based on the keywords contained within it. This capability allows us to precisely deliver our client’s campaigns, in order to keep their brands safe and better target their ad placements.
What this translates into for our clients is a more relevant ad placement, which leads to a higher likelihood of conversion from the consumers.
KEYWORD TARGETING TECHNOLOGY
As a by-product of our page scraping technology, we have the ability to integrate keyword targeting into our client’s campaigns. We can take a list of keywords from our client’s PPC campaigns and more heavily target pages with those terms. For example, if you were a women’s clothing brand that wanted to better target your real time bidding campaign by integrating your search marketing keywords, you would provide us with a list like the following:
- women’s clothing
- women’s fashion
- hot summer fashion
- hot spring fashion
- clothing for women
We would then ensure that your ads appeared on pages containing those keywords.
The result of our keyword targeting capabilities is increased ad relevancy to the consumer, which leads to higher probabilities of conversion.