CONSUMER CONNECTION PLATFORM
The cornerstone of our solution is our consumer profiling technology, appropriately named the Consumer Connection Platform. Combined with our demographic, geographic and other targeting capabilities, we truly deliver consumer connections for our advertisers.
CONSUMER PROFILING TECHNOLOGY
It’s all about consumer connections. We deliver those connections by giving our advertisers access to over 500 million in-house consumer profiles, grouped based on interests. That means that if you’re a fashion brand looking to connect with consumers interested in fashion, we can help!
Our interest targeting capabilities deliver a stronger connection between the consumer and the ad, increasing the chances of conversion for the advertiser.
If you’re looking to connect with women aged 28-34, earning approximately $80k per year, living in Manhattan, we can deliver! Our targeting obsession means we allow our clients to specify exactly who they want to target, and where they want to target them.
Our traditional and innovative targeting capabilities leave our clients happy and provide a better browsing experience for consumers – everyone wins!
Sometimes consumers need something a bit extra to convert. Our retargeting capabilities allow us to ‘own the web’ when we are after a particular consumer – ensuring a higher probability of conversion.