ACUITY OPTIMIZATION ENGINE
One of the core pillars of our solution – our machine optimized real time bidding technology – is what ‘makes the magic happen’. Our industry-leading platform is PhD developed, and focuses on delivering the best results for our advertisers.
MACHINE LEARNING TECHNOLOGY
Our technology learns as it goes. Our unique advantage lies in the expertise and passion of Dr. Nathan Mekuz, PhD of Machine Learning. The Dr. has delivered an algorithm far superior to that of the competition, taking a large set of variables into account, while avoiding the development of random and poor results due to insufficient data.
Our technology gets smarter throughout your campaign, learning what is and isn’t working towards your optimization goals in real-time.
No person can do what we do, and no other technology learns the way we learn.
Real-time bidding is a revolutionary method of buying online display advertising, allowing an advertiser to purchase a single impression at a price they deem appropriate, instead of bulk buying 1,000 impressions at a predetermined rate. The ability to buy the right impression, at the right price and in the right place is something very exciting for advertisers.
We are connected to all the major ad exchanges, which are the vessels through which rtb inventory is purchased, and as such deliver expansive reach for our clients.
Our rtb technology goes beyond the impression, integrating exclusive consumer profile data to help advertisers find the right consumer, in the right place, at the right time and for the right price.