ACUITY BRAND SHIELD

“The only way to ensure brand safety is via an algorithmic approach whether you are doing a run of network publisher buy, an ad network buy or purchasing media via RTB.” – Eric Bosco, Choice Stream

Our industry-leading brand safety technology incorporates our contextual targeting capabilities and our machine learning algorithm. Our brand shield technology has been trusted by Fortune 500 advertisers, and has kept their brands exceptionally safe.

HOW IT WORKS

When starting a campaign with us, clients have the opportunity to choose from our pre-determined brand safety guidelines, which are built using our page-scrapping technology. These standard guidelines cover inappropriate topics such as pornography, violent content, gambling websites, illegal drug-focused websites, and general offensive content.

Should they desire something even more protective, clients have the ability to provide a list of keywords which, if found on a webpage, would classify that page as being undesirable. For example, if an airline wanted to ensure its ads were not seen on web pages focusing on plane crashes or delays, it could provide Acuity with something like the following list of keywords:

• plane crash
• flight delays
• airport delays
• plane crash statistics

The Acuity brand shield would then ensure that the airline’s ads did not run on web pages containing those keywords.